“Images for the NYC Girl’s Project are uniformly positive, reading, “I’m a girl. And I’m beautiful the way I am,” diverging dramatically from the negative teen pregnancy and soda ads”
I support this campaign whole heartedly! The campaign promotes young girls to truly believe they are beautiful because of who they are. Their goal is bringing awareness to the negativity of the media’s version of the “perfect” body, and to establish that beauty shouldn’t be defined by appearance. Perhaps it isn’t enough to overcome the strength of the media however it is a clear start toward a more positive message.
“The Campaign.” NYC Girls Project. N.p., 2014. Web. 11 Apr. 2014. <http://www.nyc.gov/html/girls/html/home/home.shtml>.
Dockterman, Eliana. “Bloomberg V. Pop Culture: NYC’s Campaign To Boost Girls’ Self Esteem.” Time.Com (2013): 1. Business Source Premier. Web. 9 Apr. 2014.